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Used
for both office and industrial searches, intelligent targeting is Waltons way of
ensuring comprehensive coverage whilst avoiding waste. Our linking of branch
sites and the HQ based property contact in larger organizations enables us to
be selective. We can demonstrate our considered approach when building an
occupier list as follows.* |
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OUTER
AREA |
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As
some organizations are area-specific, using intelligent targeting ensures we only
include those occupiers who could potentially relocate or expand into the
subject property's city/town. Whilst HQ based property contacts and sole sites
are included, branch sites located in the Outer Area are unlikely to have any
interest in the subject property and are therefore excluded. |
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ZONE
A |
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Most
occupiers relocate close to their existing property so the most senior contact
at branch sites within 5 miles are captured together with the property contact
whether based locally or remotely. The importance of Zone A means we advise
total coverage. This can include selected national multi-sited occupiers who
don't already have local representation. |
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*
For guidance purposes only. Search methods can differ from property
to property depending upon our brief. |
